Highway billboards
Large-format static and digital boards on I-10 and I-45. Maximum reach for commuters and visitors.
- 14x48 and 10x36 sizes
- Static or digital faces
- 30 to 90 day flights
Billboard advertising in Houston, Texas.
Plan, design and place billboards in Houston. Highway, digital, transit and mall panels. End-to-end media buying with transparent monthly reporting.
Houston market notes
Why billboards work in Houston.
Fourth-largest US city. Some of the highest-impression highway billboard inventory in the country, plus dense transit and digital-panel networks.
Houston carries some of the heaviest billboard inventory in the region, with options across highway, transit, mall and digital panels.
- Primary corridors
- I-10, I-45, I-69, US-290, Loop 610, Beltway 8
- Typical reach
- 5M to 25M monthly impressions per panel depending on placement
- Lead time
- 7 to 21 days from approval to install
Billboard formats available in Houston.
One agency that plans, produces and places campaigns across every meaningful out-of-home format.
Digital panels
Rotating LED billboards that share a single panel across multiple advertisers. Lower cost than static, faster creative changes.
- 8 second slot rotations
- Day-parted scheduling
- Same-week creative swaps
Transit and street furniture
Bus shelters, bus wraps and downtown panels in pedestrian-dense parts of Houston. Closer to point of purchase.
- 4-week minimum runs
- Pedestrian-eye level
- Geo-clustered placements
Mall and venue panels
Indoor digital screens and static panels at Houston-area malls, gyms and entertainment venues. Captive, dwell-time audiences.
- High dwell-time exposure
- Demo-targeted venues
- Bundled flights available
How a campaign comes together.
From first call to monthly reporting, here's how we run a billboard campaign end-to-end.
- 1
Audience and goals
Tell us who you want to reach in Houston and what you want them to do. We translate that into impressions, frequency and geofence.
- 2
Media plan and quote
Within 3 business days you get a written plan with recommended panels, sample creatives, expected impressions and total cost.
- 3
Creative production
We design billboard creative that survives a 4-second glance from 200 feet away. Static, digital and animated formats handled in-house.
- 4
Placement and launch
Direct relationships with major out-of-home vendors covering Houston. We negotiate, contract and confirm install dates.
- 5
Reporting and optimization
Monthly impressions, photo proof of install, and recommendations on creative swaps or panel swaps if the campaign extends.
Frequently asked questions.
Common questions about billboard advertising in Houston, Texas.
How much does a billboard in Houston, Texas cost?
Billboard cost in Houston depends on format (static vs digital), placement (highway vs surface street) and flight length. As a rough guide, static highway boards in Houston typically run from $1,500 to $7,500 per 4-week flight, digital panels from $1,000 to $4,000 per 4-week share, and transit shelters from $400 to $1,200 per 4 weeks. We provide a written quote with exact panel-by-panel pricing within 3 business days.
What sizes and formats are available in Houston?
Houston inventory includes 14x48 bulletins (the classic highway billboard), 10x36 medium-format posters, 8-sheet posters on surface streets, digital LED faces with 8-second rotations, transit wraps and bus shelters, and indoor digital screens in malls and entertainment venues.
How long does it take to launch a campaign?
Once panels are selected and creative is approved, static billboards typically post within 7 to 14 days, digital placements often run within 48 to 72 hours, and transit/street furniture takes 10 to 21 days depending on the vendor.
Do you handle the creative, or do I provide it?
Either way. We can design the billboard creative in-house (included in our scope of work for most campaigns) or take your existing artwork and convert it to the right size, bleed and resolution for each vendor's specifications.
How do you measure billboard performance?
We track impressions (Geopath-certified estimates from each vendor), share monthly photo proof of install, and recommend a measurement plan that may include geofence mobile attribution, branded search lift in Google Trends, and offer-code tracking for direct-response campaigns.
Can I run a billboard plus digital ads together?
Yes. Houston billboard campaigns paired with retargeting (Meta, Google, programmatic display) lift digital CTR meaningfully because people who saw the board recognize the brand. We plan both channels under one budget.
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Billboard advertising in other Texas cities.
Same team, same process across the state.
Ready to put your brand on Houston?
Tell us your goals and budget. Within 3 business days you'll have a written media plan with panel options, expected impressions and total cost.
Get a Houston billboard quote